Partnership Proposal — 2026

GLYTCH × Rumble

The first energy drink brand built for the next generation of gaming culture.
A platform partnership that gives Rumble what Twitch never had.

Confidential — Prepared by GLYTCH Energy

The Opportunity

Gaming energy is a $2.8B market.
Rumble has zero presence in it.

GFuel and Prime own Twitch. Nobody owns Rumble. We want to be first.

47M
Rumble Monthly Active Users
68%
Male audience — our exact demo
0
Energy drink brands on Rumble

Rumble's Audience = Our Customer

  • 25-34 age group — 22.5% of Rumble users (largest segment)
  • 18-34 combined — 37.5% = ~17.6M potential customers
  • Male-dominated — gaming energy's core buyer
  • Early adopters — chose an alternative platform = open to alternative brands

Why Not Twitch?

  • Saturated. GFuel, Prime, Ghost, Sneak — all fighting for the same streamers
  • Expensive. Top Twitch streamers cost $50K-500K/mo for sponsorship
  • Commoditized. Energy drink sponsors on Twitch are background noise
  • Rumble is open territory. First-mover advantage is real.
What Is GLYTCH

Not another powder in a tub.

GLYTCH is an energy drink brand with an animated cinematic universe, character-driven marketing, and a product line designed for competitive gamers.

The Product

  • Powdered energy drink — 5 flagship flavors
  • Doctor-formulated by Dr. Jeanette Jacquez (CEO)
  • Clean energy — no crash, no jitters, focus-optimized
  • Competitive pricing — positioned between GFuel and Prime

The Universe

  • 5 original characters — each tied to a flavor
  • Cinematic animated content — produced with AI video (Seedance 2.0)
  • 10-day character reveal campaigns per flavor
  • Ongoing storyline — rivalry, alliances, a villain arc
Strawbie Guapo Cotton Candy Watermelon Blue Razz

Our Differentiator

No other energy drink brand has an animated universe with voice-acted characters, cinematic story arcs, and content that people actually want to watch. GFuel has logos. Prime has Logan Paul. GLYTCH has a world.

The Partnership

What we're proposing

A 3-month pilot that proves the model, then scales.

What GLYTCH Brings to Rumble

  • Exclusive content premieres — Character reveals, animated episodes debut on Rumble first (48-hour window before other platforms)
  • Creator pipeline — Our affiliate program requires Rumble streaming. Every GLYTCH creator = new Rumble streamer
  • Physical cross-promotion — "Watch on Rumble" QR codes on every GLYTCH box sold. Real-world traffic to Rumble.
  • Product seeding — Free GLYTCH product shipped to Rumble's top 50 gaming streamers. They drink it on stream, talk about it.
  • Co-branded flavor — A Rumble-exclusive limited edition flavor. Rumble promotes it on-platform for free because it's theirs too.
  • Gaming audience — Our community funnels to Rumble, not Twitch. New users for Rumble's growth metrics.

What Rumble Brings to GLYTCH

  • Advertising package — Preferred CPM rates on pre-roll ads targeting gaming/streaming content
  • GLYTCH Creator integration — A tier within Rumble's Creator Program for GLYTCH-affiliated streamers with bonus perks
  • Co-branded tournaments — "The GLYTCH Invitational" series hosted on Rumble with our branding and prizes
  • Platform visibility — Featured placement for GLYTCH character content and events
  • Data & analytics — Audience insights to optimize targeting
Creator Program

GLYTCH Creators = Rumble Creators

Every streamer who joins the GLYTCH affiliate program must stream on Rumble. This is a direct creator acquisition channel.

Tier 1: Affiliate

  • Free product monthly
  • Custom discount code
  • GLYTCH overlay pack
  • Requirement: Active Rumble streamer

Tier 2: Partner

  • Everything in Tier 1
  • Monthly sponsorship payment
  • Character integration on stream (LLM-powered)
  • Custom GLYTCH streamer card
  • Requirement: 500+ Rumble followers

Tier 3: Champion

  • Everything in Tier 2
  • Custom flavor collaboration
  • Revenue share on sales
  • Convention appearances
  • Requirement: Top performers
Product Innovation

Every box is a moment

GLYTCH boxes aren't just packaging. They're unboxing events with real prizes inside.

What's In the Box

  • The product — Premium energy powder (the real value)
  • Steam gift cards — Random value inside select boxes
  • Limited edition merch — Cyberpunk-aesthetic gear, NOT available for purchase. Box-only.
  • Character collectible cards — Each flavor, each streamer partner
  • Golden Ticket — Rare. Full trip to a gaming convention: airfare + hotel + VIP pass.

Why This Works

  • Unboxing content — Every box is a potential viral clip
  • Rumble-exclusive reveals — Golden ticket winners announced live on Rumble
  • Repeat purchases — Collectible cards + random prizes = return buyers
  • Streamer integration — Partner streamers open boxes on stream = organic ads
  • Convention presence — Winners attend with GLYTCH + Rumble branding
Pilot Timeline

3 months to prove it works

1Month 1 — Foundation

Finalize co-branded flavor. Seed product to top 50 Rumble gaming streamers. Launch GLYTCH Creator affiliate program (Rumble-exclusive). Begin pre-roll ad campaign on gaming content.

2Month 2 — Activate

Premiere GLYTCH character content exclusively on Rumble (48-hour window). First "GLYTCH Invitational" tournament. Golden ticket box launch. Cross-promotion on all GLYTCH packaging.

3Month 3 — Measure

Analyze: new Rumble signups from GLYTCH referrals, ad performance, creator retention, sales attributed to Rumble audience. Present results. Negotiate long-term deal.

Success Metrics

New Users

Rumble signups attributed to GLYTCH cross-promo

Creator Growth

New Rumble streamers via GLYTCH affiliate program

Ad ROAS

Return on ad spend for Rumble pre-roll campaigns

Why Rumble

We're choosing Rumble first

What we see

  • 47M MAU and growing — real scale, not hype
  • Underserved gaming vertical — Rumble's gaming community exists but isn't being activated by brands
  • Creator-friendly economics — Rumble's creator program means creators actually want to be here
  • First-mover opportunity — The energy drink brand that claims Rumble now owns that space for years

What we don't want

  • A one-time ad buy. We want a partnership, not a transaction.
  • Platform-agnostic. If we partner with Rumble, we go all-in on Rumble. Our creators stream here. Our content premieres here.
  • Short-term thinking. We're building something that lasts. The pilot proves the model. The relationship is what matters.

Let's build this together.

GLYTCH Energy × Rumble

Contact: Fernando Jacquez — Co-Founder, GLYTCH Energy
glytchenergy.com